Here’s a brief list of products and services available through NED Research.  Need more information? Contact your New Equipment Digest/www.newequipment.com advertising sales rep at this site:

http://www.newequipment.com/frmContactUs.aspx

NED RESEARCH

In the NED Research Department, the goal is to provide you with practical, action-oriented measurements of communications with your target audience.  The more information you have on hand, the more successful the sell will be.

Here is what is available in the NED Research department:

INQUIRY FOLLOW-UP STUDIES:  Establish your  publication's importance and value to the advertiser and find out the extent of follow-up action in regards to purchases, planning to purchase and competitive purchases from the products they advertised in NED.

NED READER PROFILE: Documents the professional characteristics of a trade publication's readership; their buying involvement, volume, and intentions; and the intensity of their attachment to the publication. This type of study concentrates on an overall description of the reader. What are his or her interests, attitudes, income, education, age, profession, buying power or influence.  For a business publication, emphasis is placed on readers’ influence within the firm, nature and extent of the firm’s use of equipment, dollar volume, expenditures, and other advertising-related information.    Other areas covered include the readers’ involvement with the magazine (time kept for future reference, time spent reading it), pass-along information (readers per copy), and similar topics.  

BRAND AWARNESS/PREFERENCE: A survey of a publication's readers to measure their awareness of,  and attitudes  toward, selected companies or brands. Readers of a publication are asked to write in or check off brands that they are aware of or recognize within a number of product categories in their industry.  The data can then be related to the amount of advertising of the brands in that publication.

BENCHMARK STUDY:  These studies answer the following questions:  How well is a company or its products known?  What is its position relative to its competitors?  How are the company’s strengths or weaknesses perceived?  By conducting “before” and “after” benchmark studies, the effect of an ad campaign on the company’s image or awareness can be measured.

TFT NUMBERS (EASTON):  Toll free tracking numbers placed on NED’s ad’s (888) for the added value of faster tracking of  inquiry responses to our advertisers.

READER ACTION REPORTS:  Over a 39 year history of all NED Inquiry Follow-Up studies statistics compiled in a data base that can be manipulated for particular applications. 

MAGAZINE PREFERENCE STUDY: A survey of an independent list to determine readership and attitudes versus competitive publications. The objective of this study is to determine which publication in a competitive market is read most, found most useful or is most interesting and overall preferred by the key people in that industry.

READERSHIP STUDIES:  (Signet) Measure the effectiveness of advertising.  Determine the extent to which ads in a particular issue are seen, read, perceived, and acted upon.  This information is eagerly sought by advertisers and agencies.  It is a powerful selling tool for the publisher’s sales department.

IMS:  A two year history of all NED list of advertisers and the number inquiries they produced  from their ads.  This includes the entire advertisng aciviety for NED.

MERCHANDISING MAILINGS: A current copy of the NED magazine accompanied by a  publisher’s letter to an advertisers’ distributor and/or representative list.